Social media sites started off as a way for us to keep in touch with friends, share exciting moments and temporarily cure boredom. As time passed on, the influence of social media started to spread. The boundary between work and personal life has become blurred. Social media has permeated every corner of our lives – no matter where we are we can’t escape it.
Social Media Debate
With the impact of social media increasing it comes as no surprise that people are starting to take sides. Should companies allow employees to access social media while at work?
Businesses are hungrily helping themselves to the social media pie. Social media is serving as a marketing, brand-enhancing and networking tool. However, not all businesses are eager to embrace the trend or use it to their advantage. Many companies prohibit access to Facebook and other social networking sites on company computers because they consider such access leads to decreased productivity.
As companies start to pick sides on the social media debate it is important to provide employees with a social networking policy to set certain guidelines. If employees use social media for the benefit of the company they will maintain productivity. Employees can keep track of their contribution to the company’s social media impact.
Twitter, Facebook and other social media platforms have the potential to benefit businesses in ways that have yet to be fully explored. The majority of businesses are using these sites to their advantage. Only time will tell the outcome of this great debate. Whether you like it or not you can’t say bye to Facebook, Twitter or LinkedIn anytime soon.