We were asked to contribute our tips on making a business blog a “must read!” by CIO.com, which provides the latest tech news, analysis, how-to, blogs, and video for IT professionals.
CIO.com business and technology writer Jennifer Schiff interviews business owners, bloggers and online marketers about tips and tools to writing great blogs and building audiences.
"Too often business owners start blogging in the hope that it will drive traffic to their business, only to quickly fall into the trap of posting stale or sales-heavy content that gets no or few views. Then they become frustrated and either blog less frequently or abandon their blog, wondering why they bothered.
But it doesn’t have to be that way. Business blogs, when done right, can help businesses (of all sizes) attract potential customers – and increase sales. Just follow these simple tips from SMB and blogging experts."