MotherG CEO, Dave Davenport had the pleasure of interviewing Barry Moltz- small business expert, speaker, and author. A little bit about Barry…
Barry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward.
After successfully selling his last operating business, Barry has branched out into a number of entrepreneurship-related activities. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. Barry is also a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame
Now on his sixth book, “Small Business Hacks: 100 Shortcuts to Success” - Barry has created a simple guide for anyone in a small business to be able to accomplish any one of these tasks (Marketing • Sales • Customer Service • Employees, Freelancers and Vendors • Money and Finance) in five steps or less. No more angst over the issue or searching for the solution on the web. These 100 small business hacks are your shortcut to success.
Dave: How does technology impact a business today? Can it drive competitive advantage?
Barry: Technology is critical for small business. In fact, it is required. It can give them a competitive advantage over other small and large companies. Technology can make sales and marketing easier, improve the customer experience and make the company more profitable.
Dave: Should the SMB be concerned about Cybersecurity? How much should be done to protect the business technology and data?
Barry: Yes! A breach costs the average small business $40K. Everything should be done to secure the company’s website, customer data and individual devices using some of the excellent vendor tools available. Also, good security protocol needs to be practiced inside every company including safeguarding and changing of passwords.
Dave: What are your favorite “technology shortcuts” to improve results?
Barry: My favorite technology shortcuts are automated email campaigns, CRM, automatic social media posting tools, and re-marketing.
Dave: What are the most common mistakes the SMB’s make relative to technology support?
Barry: They buy a different application for everything and none of them can share data or talk to each other. Therefore, they don’t get a sense of what is happening with their customers!
You can find Barry’s book “Small Business Hacks: 100 Shortcuts to Success” at your favorite bookseller, and certainly at Amazon.